What is Digital Marketing/ online marketing/internet marketing?

Oct 8, 2020 | BLOG |

Let’s start with a brief overview of Digital Marketing,

Are you a student, entrepreneur, employed professional, or just an enthusiast who came across this relatively new term Digital Marketing and wondering what this is all about and want to make to MAKE IT BIG just like the dudes who have achieved their goals of financial freedom with the right use of this very powerful tool called DIGITAL MARKETING ?

I know you had butterflies in stomach the very moment you read MAKE IT BIG !!

How do i know that?

Well i would like to say “Been there, Done that!!”

Come on, now let’s focus on the topic and lemme explain what digital marketing actually is, its basics, few of its important fundamentals anddddd,

Read further and find out for yourself.

To begin with lets dissect the very word “Digital Marketing” into two parts,

first being “Digital” and second “Marketing”.

in the context of Digital Marketing is the component of marketing that utilizes internet and online based digital technological mediums such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Marketing means “the activity, set of instruction and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” Marketing is profitably using the results of studying short term and long term needs of those who can pay for a one-time, or in most cases, a steady flow of service or product placement.

Now let us club these both and come up with a simple definition of digital marketing.

Shall we?

Okay, lets go.

Digital marketing is advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

Okay now since we are done with the definition, lets dive deeper into the concept.

Shall we?

Don’t worry i won’t let u sink.

We shall dive together and be back on the surface together.

I promise!!

Fundamentals of Digital Marketing

To start with i have compiled the lists of concepts which we will be discussing further to tighten our grip on understanding the basics and fundamentals of Digital Marketing.

• Why Digital Marketing?
• Digital marketing vs. Traditional marketing.
• CATT Marketing Funnel
• Integrated Digital Marketing
• Personal Branding

Why Digital Marketing?

What if i say you that you already know the answer for this Why Digital Marketing!!

No??

Ok now let me cast a spell and bring the answer out from you.

How many hours do you spend each day before the screen ( laptop, mobile etc) ?

Not much?

I very well know that my readers are very productive people and cannot be held guilty for excess screen time, but hey!! let’s be frank, we all know someone who is always on phone or even ourselves though we are not always on phone but we obviously do dedicate some time from our everyday lives for the SCREEN.

RIGHT?

BINGO!!!

That’s the answer,

With humanity being glued to the screens what better medium for advertising and marketing than the digital medium?

The reach for digital marketing campaign is phenomenal,colossal,huge,massive (all the adjectives you can think of)

and when the reach is of such a massive proportion the chances of converting these leads into moolah/business is also phenomenal with right,focused and effective marketing campaign.

So, THAT’S WHY DIGITAL MARKETING!!

Agree??

That’s awesome,

Now, its time for a marketing tip!!

“Never let marketing become more important than the quality of product because great products sell itself and bad product with great marketing will accelerate the DOWNFALL OF YOUR COMPANY”

And now let me give you a shocker,

Ready?

The world’s biggest shoemaker, Nike, Is actually a marketing company.

I too was spellbound to discover the same,

Tired?

No?

That’s the spirit!!!

Lets move to our next topic,

What is the difference between Digital marketing and Traditional marketing ?

The difference lies in the medium of marketing, whilst traditional marketing depends on newspapers, magazines, hoardings and other traditional mediums, Digital marketing uses digital mediums like electronic gadgets and social media for marketing.

Now as we inch towards the completion let’s discuss few core and technical concepts of digital marketing followed by professionals in the industry.

Believe me these concepts are products of continuous brainstorming sessions by industry experts and i will try to give you some exclusive insights on the same.

Ready?

Let’s Go!!

A core topic to be discussed under digital marketing is CATT. So what is CATT? It is a framework that stands for Content, Attention, Trust, Transaction. This funnel is followed by digital marketers and especially if you are trying to build a personal brand.

Let’s get into the details,

Shall we?

Okay, let’s continue.

Wealth =n^CATT (n means niche)

• C- Content- Content is the king so create content that attracts people from your niche. Put out your content on social media, blogs, youtube channels, etc.
• A-Attention: Drive attention i.e traffic to your content using SEO, social media, paid ads like Google ads, Facebook ads, youtube SEO, Viral marketing, or any other means.
• T-Trust- Build trust with people through repetitive engagement. Hook the user by getting an email subscription or social media following. This helps in retargeting the user.
• T- Transaction: Convert your leads into customers through the natural sales method. You may have offers in your specific niche and this may help you attract targeted customers.

In a nutshell CATT funnel is a blueprint to your successful digital marketing gig.

Now as we know our CATT framework, we also should know how important it is to select the right niche,

right?

but how do we do that?

Let’s continue……

A niche is an area of expertise in which you will specialize, this may be something you have knowledge of, are passionate about, or have the required talent of a particular domain. Niche selection guides the kind of products or services you will focus on, partnerships you will accept, content you will produce, and customers you will try to attract. You also need to look out for the market for your specific area of expertise to monetize your knowledge and skills.

It should ideally be an amalgamation of your talent, passion, and market to be successful.

Most businesses choose a broad niche, then focus on something even more specialized within it. For example, choosing a health coach is a broad niche but specialized would be something like a mental health coach or a weight loss coach.

I cannot emphasize enough the importance and positive impact of NICHE selection.

With a NICHE complementing your passion your journey to success becomes easier and you will be in the race for the longer run.

Now lemme talk about one of the most important soft skill which can SKYROCKET your journey to success,

It is COMMUNICATION, EFFECTIVE COMMUNICATION to be precise.

I have never seen a successful person who is not a good communicator.

Let us dig deeper into the importance of effective communication.

Your boss is a better communicator than you!!! (but he is an idiot, You are absolutely right)

or maybe we can say that, He is your boss because he is a better communicator.

Better the communication, higher the hierarchy!!

It becomes really important to communicate effectively about yourself , your ideas and your brand to your customers to build an credible image of yourself and scale up your business.

Importance of effective Communication Skills:

Effective Communication has got nothing to do with swanky and heavy accent or with the use of Shakespearean words.

Its actually the process of using most simple means/words to express ourselves to enable the listener in understanding us as easily as possible without any distortions. To communicate well is to understand and be understood.

• Effective communication builds and maintains relationships in business: As a marketer, you must also create emotional relationship with your clients so that your customers feel valued and comfortable and they totally trust your products and services.
• Effective communication facilitates innovation in marketing: Innovation is a necessity in marketing. When marketing about your products/services you must be creative. If you have effective communication skills you will be able to come up with innovative ideas while discussing with your clients about their problems and possible solutions.
• It enhances transparency: As a business owner, you need to be transparent when communicating with your marketers because they are your brand ambassadors. If you create a transparent relationship with them they will give their best to bring growth and development to your business.
• It helps you overcome marketing obstacles: Language and cultural barriers hinders many marketers from expressing their ideas to the clients. That is the reason we need effective communication to gloss over the barriers and lighten the environment facilitating in building a good rapport.
• Boosts the morale of the marketer: The positive results from effective communication brings Confidence and motivation to the marketer and in turn bring him more success in his venture.

Wow!!

You made it this far!!!

I appreciate your patience and enthusiasm!!!

Having said this, we are left with only last few topics from the finish.

Without any further ado, lets hop onto the next interesting topic which will lay a brick into the foundation of your success as a digital marketer.

Excited?

I like it!!!

Our next topic is,

Integrated Digital Marketing

It is the art and craft of using all the digital marketing methods available today in perfect harmony and synchronous fashion to enable each channel/attribute in complementing the other by playing its strengths to reach the goal of increasing revenues and customer base.Exactly like the working mechanism of a watch or the mechanical gears from MAKE IN INDIA logo for that matter.

An integrated marketing strategy can create substantial impact on your online presence and the future of your business.

Let’s see how,

• Consumers need multiple touch points before they decide to buy- As reported by Harvard Business, 80% of consumers would go through an average of 6 touch points before they make a purchasing decision.
• Consumers continually look for fresh content- to get the fresh content they want or need, consumers look at multiple digital channels they have access to.
• Online traffic comes from diverse sources- Studies highlighted that 70% — 80% of online traffic comes from natural search engine and other organic means.
• Integrated digital marketing generates higher conversion rates- the chances of generating higher conversion rates is a great possibility, enabling you to reach up to a 24% increase in sales.
• Integrated digital marketing delivers better ROI- The integrated PPC and SEO digital marketing campaign conducted by Bright Oak resulted in not only an increase in click-throughs but also a 27% increase in revenue.
• Customers engaged through integrated digital marketing spend more- customers attracted through a multi-channel campaign spend more on your site by as much as four times compared to other types of customers, the technical term for which is SALES FUNNEL.
• Digital Marketing channels continuously evolve- In digital marketing domain the evolution and updation is confined only to SEO but it affect channels like social media as well.

Now, it’s time for the last and my most favourite topic,

PERSONAL BRANDING

“Don’t be the Number one, be the ONLY ONE”.

A “Personal Brand” is a unique combination of skills, strengths, attributes and experiences that make you who you are. It is how you present yourself to the world. Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.

Personal branding gives you the opportunity to ensure that people see you in the way you want them to, instead of in some arbitrary, possibly detrimental way.

For example,

NARENDRA MODI is a personal brand, people know his political party because of him. We end up endorsing him because we trust him , right?

Personal branding has become crucial nowadays because people want to hear from people and not from brands. It even has a downside i.e a personal brand cannot be invested in or it cannot be sold but the brighter side is a personal brand can give rise to many brands by his/her influence.

I have few questions for you,

Ready?

let’s start,

Who is the second person to land on the moon?

Who is the second President of India?

The majority of us don’t remember / didn’t know these answers, right?

Its Human tendency to remember only the Number one in any particular area. Like we know that Neil Armstrong is the First Person to land on the moon and Shri Rajendra Prasad is the first President of India.

But the majority of us didn’t know that Buzz Aldrin ( The comic character BUZZ LIGHT YEAR from TOY STORY movie is based on him) is the second person to land on the moon.

Frankly, I too had to google to know about BUZZ Aldrin.

Coming back to Digital Marketing, one should always work on establishing a personal brand that in his field of expertise.

Even if you are not number one in any particular field, work on becoming Number 1 in a subcategory of the same field. In doing so you would be always remembered.

I appreciate that you want to establish yourself as a brand.

Are you pondering on the thought of,

How to build a Personal Brand?

Worry not, I have got you covered.

The process to establish yourself as a personal Brand is quite a task and needs patience,hard work, expertise and success story to show to and inspire others.

Below are the few points which if worked upon will facilitate you in establishing yourself as a personal brand,

Learn — Learn New concepts, facts & Procedures.

Work — Practice and work on newly learned concepts.

Be it at a Job, Freelancing project , or your own business venture.

Blog — Yes you read it right , write a blog about your learnings and your experiences through your journey. With blogging you will start your journey to build your brand.

Consult — Now you have established yourself in the Digital World as a successful blogger with success stories to inspire others and you are your own personal brand i.e. your blog now has both Concepts and Work Experience, now start providing paid consultation to other businesses (believe me you can do this)

Mentor — After nailing your Consulting experience, start mentoring others who want to gain knowledge from your expertise. Mentoring will help you scale your understanding to a new level and establish you as a credible and goto personality.

Startup — This is the moment you have been waiting all along your journey since the start,now is the time to launch your own Startup exploiting and putting to practical use all the experience you have gained in your journey from your HUSTLE so far.

DIGITAL MARKETING,

I can proudly say that DM is the future and it will impact the world in ways more than you or me can comprehend today.

Why i feel so?

Because technology will be integrated to humanity as a part of our anatomy in the very near future. With such integration the marketing domain will evolve to be completely digital and very minimalistically remain traditional. And marketing will exist as long as humans will have things to sell.

Now, without stretching it further i would like to conclude my long writeup.

In the conclusion part, i would be happy if you promise me one thing, Will you ?

Please never compare yourself to others, Your journeys are as similar as your fingerprints.

Never lie to yourself!!

Be truthful to yourself and you are already halfway there.

So if you feel that Digital Marketing is your thing then go ahead and dive deep.

you will not regret your journey to success in just few years.

That will be all for now my dear readers.

Hope it was worth your time and efforts.

Awaiting to hear back from you.

I see the winner in you!! DO YOU FEEL ME? YES, i SEE THE WINNER IN YOU.